Better Built Homes
Better Built Homes pride themselves on building top quality homes for families in Sydney. After months working with the internal team, we learnt what a great company this is. They have great ethics, take pride in delivering the best homes and have great customer service. Their outward branding however did not reflect this. Our challenge was to give the brand a refresh that reflected the company personality, looked fresh and modern like their home designs and gave an overall look of quality.
As the logo couldn’t be changed due to the expensive of changing signage and other material, a brand refresh was suggested. This meant that a slower transition to the new look could be made and costs managed. We started with a new Brand Guide jammed packed with new images, colours, fonts and layouts. This helped set rules that could be implements across all mediums to keep consistency of brand.
We then set about executing the new brand refresh look across website, print collateral and social media.