John Plunkett’s Cosmeceutical
Create a campaign that engaged current customers and increased brand awareness. Testimonials and research showed that users of the product line were big fans, we just need to get the word out that these actually did what they said.
Word of mouth is the best way to build trust with customers and who better, to tell that the products actually did what it claimed, then other customers. The range is Australian owned and made, we found this was important to customers so the concept of running a competition nationwide to find the true lovers of the products and doing a photoshoot with each of them in their local city was born. We travelled to other states to capture the essence of the city and the real users of the products.
All of this was combined with a strong advertising schedule online, in-store and out-of-home (such as Westfields).
Generated 513 new visitors to product page on website in the first month.
Sales go up by 30%.
“I just wanted to quickly drop you a line to let you know that I am being spotted everywhere by everyone I’ve ever known and I’m getting such positive feedback. I’m so absolutely thrilled and proud to be associated with the Plunketts brand and this has been such a motivating and positive experience for me.”
– One of our competition winners/face of campaign