Case Study

John Plunkett’s Superfade

TV Commercial

Copywriting
Direction
Production
Project Management
Filming/editing
CAD approval

The Challenge

Take this best selling product that has been in the market for decades and give it a human face. Demonstrate what the product does. Clear branding and show the product.

The Solution

Previously the ads were flat imagery, just about the features of the product. We took a different approach, choosing to focus on how the product made you feel. We wanted the ad to show the customer enjoying life.

Blask took care of all aspects of the project. Everything from concept, copywriting, creating the ad and also submitting to CAD (tv governing body) and final submission to TV stations.

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