JOHN PLUNKETT’S COMECEUTICALS

ADVERTISING, GRAPHIC DESIGN, HAIR & BEAUTY, PHOTOGRAPHY

The Challenge

John Plunkett’s Cosmeceuticals is an Australian skincare brand based in the Northern Beaches of Sydney. They are a highly effective range for all skin types but great for aging skin.

Our challenge was to create an advertising campaign that showed the brand as Australian and for different demographics. Make it look polished as the brand, get the key messages across.

Our Solution

We created a social media campaign to find the face of the brand. This had a double pronged effect, creating buzz and content for the brand and also finding us the perfect real life users who would be ambassadors for the brand.

We created a special day for the winners, lunch and a photoshoot and a huge gift bag with every product for a year. The shoot was done at the Northern Beaches where the brand is based. Each ambassador reviewed the top selling products which was used in all the marketing campaigns.

This was repeated in Tasmania and Brisbane to show the brand was national focussed.