The power of a rebrand, no matter how big, can be truly business-transforming. A rebrand, when done for the right reasons, is a surefire way to get positive alignment for your brand, both externally and internally.
Here are a few ways to give life and communicate your rebrand.
- BE TRANSPARENT
When a company rebrands, there’s always the fear that your existing audience will feel alienated or confused by the change. This can be combated by communicating to your audience why you felt the need to rebrand and what you wish to achieve. Your new brand will be out there soon, so rather than someone else create the story, it’s better that it comes from you.
2. BIT SIZE MAKING CHEWING EASIER
The quickest way to lose customers through a rebrand is to implement your changes overnight, without a word of warning. This is particularly the case if your rebrand is a dramatic change from your old get-up.Ensure you communicate your rebrand to your followers far in advance. Work with your team to come up with the a well-thought-out and timed strategy to execute. Keep it fast even to leverage off the momentum but not too fast that your customers become confused or resentful.
3. SHOUT IT LOUD – FROM EVERY SOAPBOX.
Make use of every platform to let people know about your new positioning and new brand. Your blog, social media accounts, email and even mailing lists should all be included as you roll out your rebrand. Talk about it alot.
Assert your new brand positioning with confidence and clarity. Ensure you and your team are onboard with the reasons why you’ve rebranded and get super-duper crystal clear on your brand values, mission and vision. It’s important to have an inside out approach.
4. DON’T DROP YOUR STANDARDS.
Strategies, like being transparent and timely about your rebrand, go a long way toward retaining customers. But the best way to avoid a drop in business is to focus on maintaining excellent service, particularly during this transition time. During and after a rebrand is the best time to really assert your brand values, ensuring that your customer service is next level!
Hope that helps to clarify. Call Kamini on 0450 920 755 if you want to talk details about rebrand, roll-out and launch
